Mr. Ian Livingstone is no salesman. He's one of the men behind Warhammer creator (and Dungeon and Dragons' envoy to the UK) Games Workshop and the Life President of Eidos Interactive. So, why did Livingstone recently invest in UK-based Appatyze, a social games advertisement platform? If you hadn't noticed, most social games are not enjoying exposure on Zynga's scale, and something needs to be done about it. To Livingstone, one of the men behind Lara Croft, the Tomb Raider, advertising might be a way to increase the amount of successful developers and enamored social gamers elsewhere. Livingstone recently took a short break from an event at the British Academy of Film and Television Arts (BAFTA)--which now honors our favorite past time, video games--to explain why he invested in Appatyze and to give us predictions for the medium from an industry icon's perspective.