Foam Snake Frenzy: Another day, another advergame lands on Facebook

I don't want to be totally cranky about advergaming (after all -- I think there's potential for people to create interesting/fun/non-crappy games that also have some form of advertising in them), but I am. The cause for my mood? This new game for Sensodyne Iso-Active toothpaste - Foam Snake Frenzy -- which is basically a rehash of the classic game, Snake. It's not terrible, but not very compelling either. In fact, "meh," is the word that springs to mind.