Amazon's MYHABIT.com Joins the Private Sale Website Club
wants to get consumers in the habit of shopping its private sales.
So the online retail giant has launched a new members-only fashion site dubbed MYHABIT.com, offering up to 60% off what it calls "hand-picked selections" from "sought-after brands." With this move, Amazon.com is throwing its hat into the private or flash sale ring.
The hot, private sale websites -- the modern day, online version of the sample sale –- such as Gilt Groupe and Rue La La, aim to deliver the hottest designer looks at up to 80% off retail prices. The discounts are usually offered for just 36 to 48 hours on upscale, designer merchandise in limited quantities.
