Amazon's Joins the Private Sale Website Club

MYHabit by Amazon
MYHabit by Amazon

wants to get consumers in the habit of shopping its private sales.

So the online retail giant has launched a new members-only fashion site dubbed, offering up to 60% off what it calls "hand-picked selections" from "sought-after brands." With this move, is throwing its hat into the private or flash sale ring.

The hot, private sale websites -- the modern day, online version of the sample sale –- such as Gilt Groupe and Rue La La, aim to deliver the hottest designer looks at up to 80% off retail prices. The discounts are usually offered for just 36 to 48 hours on upscale, designer merchandise in limited quantities.