Bejeweled creator PopCap buys ZipZapPlay, blitzes into social games

The creator of your favorite bite-sized Facebook distractions, PopCap, has acquired San Francisco-based ZipZapPlay for an undisclosed amount. For those who were doubtful whether the Seattle-based casual games giant was serious about social, you can stop now. (Seriously, both Zuma Blitz and Bejeweled Blitz have weekly video webcasts for the players--it's serious.) ZipZapPlay is best known for Facebook cooking sim Baking Life, which draws in a vast majority of the company's 2.3 million monthly players, according to AppData.