Pabst Asked to Lower Alcohol Content in New Blast Drink

Blast Colt 45
Blast Colt 45

Calling the new Blast by Colt 45 beverage a drinking "binge-in-a-can," 16 state attorneys general called on Pabst Brewing Co. to cut the alcohol content in its malt beverage and change its marketing for the drink.

Blast is a malt beverage that comes in four fruit flavors -- strawberry lemonade, blueberry pomegranate, grape and raspberry watermelon. Pabst's marketing campaign features hip-hop/rap music star Snoop Dogg in edgy commercials aimed squarely at the 20-something set. The 23.5-ounce single-serving cans pack an alcohol concentration of 12% -- the equivalent of almost five cans of beer.