Casual Collective is now Kixeye, CEO says most Facebook games 'suck'

We're not sure what the word means exactly, but Backyard Monsters and Desktop Tower Defense creator Casual Collective has re-branded itself as Kixeye (pronounced "kicks eye").

"[Kixeye] sounds cool, but we also wanted to change our name because we don't make casual games anymore," says CEO Will Harbin. "We're focused on making games with traditional game mechanics and gameplay."

To that point: The company recently released a new Facebook game -- Battle Pirates -- which borrows heavily from more traditional real-time strategy games and is clearly designed to appeal to fans of this more "hardcore" video game genre.