New Wedding Site Targets Indian Bridal Market in U.S.

Brides and grooms of South Asian descent living in the U.S. no longer have to take a passage to India to find traditional wedding garb from that country, a trip that costs families time and money.

Instead, they can shop for all their wedding needs from the comfort of their own homes. That's the enticing hook behind Exclusively.In Weddings, a new micro site from Exclusively.In, which bills itself as the largest, online, Indian apparel retailer in the U.S., targeting the three million-strong Indian American community here.