Ecotopia launches on Facebook: Raising environmental awareness one virtual tree at a time

For the past few weeks, we've been covering the development of Ecotopia, an environmentally-themed city building game on Facebook created by the folks at Talkie. Joining forces with Harrison Ford's Conservation International, Ecotopia looks to reward players for real-world "green acts," whether those be general recycling activities or changing the appliances or light bulbs in your house to eco-friendly models.

After launching in private beta at the beginning of April, Ecotopia is now available to play by the general public in an open beta that is still full of a few holes and bugs, but seems to achieve its overall purpose of increasing environmental awareness, and even helping to educate players as to ways they can be more environmentally conscious that they might not have thought of before.