How's That Sense of Entitlement Working for Ya?

Sense of Entitlement Enthusiasm and ambition are valuable qualities in recent graduates, but a sense of entitlement will get them nowhere. That's an important lesson to learn before graduation; a recent survey found that 36 percent of advertising and marketing executives, who were interviewed by The Creative Group, said entry-level candidates have unrealistic career expectations.

"Researching average salaries and skills in demand can help new grads avoid over- or under-selling themselves during the application process," said Donna Farrugia, executive director of The Creative Group. "Job candidates also should learn as much as possible about the companies they are interviewing with so they can ask informed questions when meeting with hiring managers and get a realistic sense of what the position entails."

For the survey, advertising and marketing executives were asked, "In your opinion, how realistic or unrealistic are entry-level candidates' overall career expectations in terms of salary, job responsibilities, etc.?" While 56 percent found that their expectations were realistic, far too large a percentage, 36 percent, felt as if these candidates expected too much. Of course the ones with realistic expectations have the advantage.

Expecting too much too soon can blow the interview, and 35 percent of executives said this meeting carries the most weight when evaluating applicants for entry-level advertising or marketing roles. After that, 27 percent said resumes were the most important, 15 percent said portfolio, and 11 percent said references. Social media presence and experience were only ranked as the most important assets by 3 percent and 1 percent, respectively.

Granted, the survey was conducted exclusively among professionals in marketing and advertising, but their feedback can apply across the board: Recent graduates will have a better chance of nailing the job if they go into the interview with realistic expectations, not with over-inflated ideas of their own worth.

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