Eastpak takes a bold leap with human tetris Facebook game 'SPAK'

Eastpak Spak Facebook game
Eastpak Spak Facebook game

Eastpak's 'SPAK', a human tetris Facebook advergame that has backpackers jumping off a tall building and being sucked into jet turbines, is all part of the company's efforts in promoting an edgy and tough image for their backpacks, which are branded as "Built to Resist." And thanks to a great creative team, who managed to take a gory and morbid concept and spin it into something fun, the game doesn't fail to be engaging, work-safe, and made of complete and utter weird.

But how does it fare as a social game?