New-Release Movies in Home for $30: A Bad Deal

Although the prices and release speeds of theatre-to-DVD movies seem to change mildly every year, as consumers, we've gotten pretty comfortable with the new millennium mechanism of delivering movies to consumers.

First, you have your movie theatres, where the blockbusters and more successful indies come to live for a few months (at $8 to $12 a ticket), before being passed off to the cut-rate theatres (at $2 or $3 a pop), then on to Netflix, iTunes, On Demand and DirectTV ($4.99 for 24 hours). Eventually, the movies pass to Starz or HBO or some other premium channel, and then on to network and basic cable for free.

But DirectTV is looking to shake up our cushy movie delivery world and change our expectations -- and maybe how we watch movies, too. With Adam Sandler's new movie, Just Go With It, DirectTV will offer its viewers the chance to watch it starting today -- just two months and 10 days after its release and while it's still in first-run theatres -- for $30.