Zynga fans make up 40 percent of all Facebook users

Zynga Money
Zynga Money

Even if you're that guy to your friends--you know, who spammed his friends with FarmVille updates all last year--you're apparently far from alone. Social Times has done a little math work based on a Jan. 2011 estimate by Business Insider claiming that there are 600 million Facebook users to find that 40 percent of those 600 million are not just Facebook gamers, but Zynga gamers. The fact that Zynga has the minds of almost 300 million Facebook users puts the company in a great position of power.

If Zynga doesn't like something that Facebook does or says, the company could simply take those paying customers away. Customers who, as of July, will account for a huge portion of Facebook's revenue through the mandatory Facebook Credits change.

In other words, because the social network wants to make a few bucks from the lucrative gaming companies that have arrived on their stoop, the ball is now in their court, namely Zynga's. That is, if players would actually follow Zynga out the door.


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