Social games will monetize people in the future: Parody or inevitability?

Toxic Goo
Toxic Goo

Wait, isn't this just gamification? A clever Gamasutra blogger predicts in a scathing parody that the next step for social game developers like Zynga is to monetize non-players' responses to their social gaming friends. Have a deep hatred for your friend's endless FarmVille posts? "Now picture a world where Zynga sells digital toxic goo! You log onto Zynga's digital store, purchase a couple barrels of the stuff for a few bucks and pour it on your annoying friend's farm," Gamasutra blogger Robert Boyd writes. "Satisfaction gained and Zynga has made money off of someone who doesn't even play their games."

Boyd goes on to flesh out a world where the arms races moves to Facebook, in which players compete against non-players in thwarting each others' Facebook experience (and defending theirs from attack)--game or not. But wait, there's more. "And let's not stop there! After this cycle has occurred a few times, we'll send you a message about our new game, FactoryVille!" Boyd writes. "By managing your factory wisely, you can create a never-ending stream of toxic goo to pour on the farms of friends and foes alike! Of course, to have the best factory, you'll want to purchase a few of our virtual goods..."


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