Real Estate Broker Warms Up Cold Listings With Hot Models
You can thank Vogue for sexing up real estate marketing. When real estate broker Dimitrios Aletras of high-end agency Nest Seekers was flipping through fashion mags, he wondered why he couldn't do for vacant apartments what fashion stylists do with belts and shoes: Get hot models to make them look fabulous.
"I would look at those magazine ads and think, 'Why can't it be this way for real estate, too?'" says Aletras, the agency's director of business development. The result, at left, is an ad campaign that "throws the market on its head. The images really show you the lifestyle you want for yourself," he says. "They are insanely sexy!"