Cable and Satellite TV, Cell Phones Top List of BBB Complaints

Last year, consumers filed 1.1 million complaints with the Better Business Bureau (BBB) against North American businesses, a 10% increase over 2009.

"The complaints filed with BBB are not only a barometer of customer satisfaction, but the rise in complaints also shows that consumers are increasingly relying on BBB for assistance in resolving disputes with businesses," Stephen A. Cox, president and CEO of the Council of Better Business Bureaus said in a statement.

The largest number of complaints (30,985) were directed at the cable and satellite TV industry, a 5% decrease over the previous year. Ranking second, the cell phone industry generated 27,293 complaints, a 30% reduction over 2009 numbers. In third place, new car auto dealers received 24,698 complaints, an 8% decrease over the previous year.