Universal Pictures & Cie Games take Fast Five promotion to a new level in Car Town


In one of the biggest and most in-depth cross-promotional activities I've ever seen in a Facebook game to date, Universal Pictures and Regal Entertainment have partnered with Cie Games' Car Town to promote Universal Pictures' upcoming film Fast Five, the fifth movie in the popular Fast & the Furious franchise. The film launches in theaters on April 29, but you'll have plenty of activities to keep you busy in the meantime.

This new promotion covers many aspects of Car Town's gameplay, from simply allowing users to watch a trailer for the film in the in-game drive-in movie theater, to allowing players to explore and interact with virtual representations of environments seen in the film. You'll be able to race in a virtual Rio de Janeiro (where this latest movie is set), and complete special missions that tie into the film's storyline. You'll even eventually be able to get your hands on some of the actual cars from the entire franchise in your virtual garage.

Originally published