Help Agents Sell Your Home As If They Owned It
agents tend to make more money when selling their own home than when they sell a home for someone else. That was the claim Steven D. Levitt and Stephen J. Dubner made in their best-selling book Freakonomics. In the book they referred to a study that says real estate agents wait longer to sell their own personal residences, and therefore sell their homes for more money.
Some experts say that agents are not selling your home for less intentionally. "It is solely and wholly psychological," says Luigi Rosabianca of real estate law firm Rosabianca & Associates. "[It is] the same manner by which lenders assess higher interest rates to commercial properties than to residential properties utilized as a primary residence. It is human nature to take care of one's own affairs better than those of others. This has nothing to do with one's duty or professionalism, it is the subtlelty of the human, subconscious condition."
So what can we, the non-brokers, learn from these understandably self-motivated brokers in order to help them sell our homes as successfully as they've sold theirs?
