PopCap launches 4th & Battery games label for Facebook, iPhone, & PC games

While PopCap may be known as the developer behind some of the most polished (and popular) PC, mobile, and Facebook games released to date (just take a look at Bejeweled Blitz for one example, which is in the finals of our March Madness Facebook game showdown), all of that time spent fine-tuning just a few games leaves the company's employees with a need to blow off some creative steam.

In come Ed Allard, Executive Vice President of Studios at PopCap to announce 4th & Battery, the company's new small games label that will be creating games for all manner of platforms, including PC, iPhone, and even Facebook games. The label's first announced game is Unpleasant Horse, and while it might be a mobile game, it does give us an idea of just how much "weirdness" (that's a quote) we can expect from this new division.