Dragon Age Legends got me hooked on Facebook companion games

Before we begin, I must make a confession: I haven't touched my English Countryside farm extensively for almost a week. In fact, I haven't been playing any Facebook games in lieu of one: Dragon Age Legends. Sure, your eyes could trail on as I droll about how surprisingly impressive the game is and lie that it was the story or gameplay that kept me hungry for more. This just isn't the case. It was the Unlockables that hooked me, or the items I unlocked within the game for use in my adventures in Dragon Age 2 for Xbox 360. But now that I've collected them all, why am I still playing?