Poland Spring Ads Try to Put Sparkle on Big Plastic Pollution Problem

When the mayor of San Francisco bans bottled water from city offices, and some high-profile restaurants follow suit, it's time for the bottled water industry to go on the offensive. Poland Spring's approach is to defend its environmental record with a two-page advertising spread -- complete with footnotes -- now appearing in leading magazines, including The New Yorker and Newsweek.

"The Science Behind the Magic of Poland Spring," it says, with the full story available here. "We are always looking for ways to reduce our impact on the environment," the ad says. "Maybe that's why Poland Spring has the lightest carbon footprint of all leading bottled beverages."