Abercrombie's Push-Up Bikini for 'Tweens Doesn't Hold Up

Abercrombie & Fitch caught a lot of flack recently with its new push-up bikini top for girls as young as seven, so much so, it dropped the term "push-up" within a week of its launch. Whether it's a marketing scheme or publicity stunt, will it affect sales?

Abercrombie & Fitch Kids' Ashely triangle bathing suit top was described as a "push-up" top, and the negative reaction was deafening. But if attention-getting moves from other retailers are any indication, shoppers rarely vote with their wallets unless it's to actually buy more. A lot of parents said they wouldn't buy it for their kid, but would they stop shopping at Abercrombie in protest?