Quote of the Moment: 'There's not a graphic arms race here' in social games

Brenda Brathwiate"There's not a graphic arms race here. There's an art quality arms race, but nobody is racing to bigger, better, more polygons. People are playing these games on their lunch break at office computers with no administrative access. That means don't give me stupid plugins. That means not radically reinventing the wheel."
Brenda Brathwaite of Loot Drop said this in an interview with Inside Social Games recently. While it's not exactly shocking news, it sure gives us a better of idea of where most social game designers might be focused. In other words, it would be safe to assume that innovations in the genre aren't coming in the form of interfaces or graphics, but in art style and payment models. However, tell that to studios like EA who seem to have embraced 3D graphics as the future of Facebook games.

"Change needs to happen in very small increments," Brathwaite said to Inside Social Games, "so that people don't show up to your game and go 'Ew'." In short, don't expect any groundbreaking revolutions to how friends are incorporated into the game screen anytime, if Brathwaite has anything to say on the matter. But according to her, the biggest innovation has everything to do with increasing that 10 percent of paying customers without killing the fun of the game.

Brathwaite explained Loot Drop's approach to monetizing games with an odd if accurate analogy: "We're going for the mariachi's side of the street. We don't want you to feel there's a panhandler begging you for money in the middle of the game." Both players and outsiders cry that social game developers care about one thing: the money; and frankly, it's true. However, it's not all selfish intent--social games can't exist without successful, unobtrusive payment models, which seems to be exactly what Brathwaite is out to perfect. Maybe after that's figured out we can focus on cooler things ... like 3D.

[Image Credit: Brenda Brathwaite]

Do you think Brathwaite and Loot Drop are focused on the right things? What's the next major change you would like to see in social games? Sound off in the comments. Add Comment.
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