First and foremost, we're not even playing the game in the first innings of the social games. Zynga won that one. They came in and established ways of doing things and kinds of games, and they built a hell of a great business. If we're going to come in and do what they did, I think that would be a losing proposition.
Vice president of Making Fun, John Welch, said this in an interview with Gamesindustry.biz recently. Making Fun, a social games publisher owned by Rupert Murdoch's News Corp, is headed for another direction in social games. Welch went on to say that Making Fun will leverage News Corp's channels across all forms of media to push its games, one of which could very well be the gaming news network IGN, according to a recent statement made by the corporation's digital group CEO Jonathan Miller. But if Zynga already won the first phase of the social gaming boom, why bother?