Groupon Uses Matthew McConaughey Interview to do Boffo Box Office

Groupon partners with movie studio and uses Matthew McConaughey interview to break new ground in daily deals
Groupon partners with movie studio and uses Matthew McConaughey interview to break new ground in daily deals

Groupon is now a one-stop shop for movie discounts and celebrity dish. In a move that other Internet coupon bearers are bound to analyze, Groupon offered $6 tickets to The Lincoln Lawyer, plus an exclusive interview with the film's star, Matthew McConaughey. The two-day sale closed Thursday night, March 17, and the movie opened Friday, March 18.

It was Groupon's first time partnering with a movie studio (LionsGate) to sell price-slashed movie tickets. Groupon is also believed to be the first among social-media discounters to post original celebrity features in the same email with the coupons.

Groupon previously interviewed Rihanna to sell her album Loud at a bargain, but McConaughey is the first actor it has featured.