In Razor vs. Razor, Neither Gillette Nor Schick Gains Edge With Ad Watchdog

Gillette Fusion ProGlide razor photo
Gillette Fusion ProGlide razor photo

The Gillette Co. and Energizer USA, the maker of Schick razors, have been asked to modify or stop certain claims about their razors in advertisements.

What started out as a Gillette complaint against rival Energizer Personal Care's claims about its Schick Hydro razor became a two-edged sword: The advertising industry's self-regulating group, the National Advertising Division of the Council of Better Business Bureaus, issue cautions to both companies.