FarmVille: Inactive "mutual friends" pop-ups cause annoyance for farmers

Now, when visiting a friends' farm, if you have any mutual friends with that person that also plays FarmVille, you will see a pop-up like the one above, asking you to help bring that lost, inactive player back to the game. Clicking on "Accept" shows you a wall post like the one below, where you can post to that neighbor's wall, saying that you miss seeing them playing the game, and speaking for your friend in the process.

Players like DesertRain seem to sum up the concerns nicely:
I don't like it. There's a reason the one person isn't playing and now I am supposed to spam them back into the game? To me this is wrong on so many levels.
DesertRain has a point. Players aren't going to stop playing FarmVille simply because they forget the game exists. There has to be a reason for them to stop playing, whether that be the fact that they simply aren't having any fun, the fact that they don't like a particular feature or way certain in-game elements are handled or so on. That being the case, it will be interesting to see if this method actually works to bring back any players whatsoever, but I guess we'll give Zynga the benefit of the doubt for at least trying.
What do you think of this new system? Do you see a purpose in finding out who your inactive neighbors are? Do you think anyone who receives these wall posts would actually come back to the game? Let us know in the comments.