Is It Really Made With Wind? Label to Keep Manufacturers Honest

Regular readers of this column may recall that I got irritated by a claim that a product was "made with wind energy." The green power grid is a big, unruly thing with electrons coming in from all over, and unless you're directly connected to a wind turbine (and nothing else) it's hard to justify such things. But that's why I love the idea of Windmade, which is an initiative designed to create a credible consumer label for products actually produced with wind. They call these things "trustmarks."

Windmade isn't going to generalize with "made with wind" claims. Instead, it will list the specific amount of wind going into the product, depending on the grid that provided the electricity.