Kids Think Cereal Mascots Are Grrreat! Could It Work for Veggies?

Tony the Tiger and other cereal mascots - breakfast cereal
Tony the Tiger and other cereal mascots - breakfast cereal

A recent study revealed that kids think cereal tastes better when packaged in boxes with mascots and cartoon characters. Mind blowing, right?


As reported in the Archives of Pediatrics and Adolescent Medicine, researchers at the Annenberg School for Communication at the University of Pennsylvania put the same organic cereal in four different boxes, two showing penguins from the movieHappy Feet and two without, then sat back and let the pint-sized connoisseurs, ages 4 through 6, do their thing.