Pork: No Longer 'The Other White Meat'?

Pork No Longer The Other White Meat
Pork No Longer The Other White Meat

After more than two decades of being known as "The Other White Meat," the old pork motto is headed for the proverbial smokehouse. The National Pork Board unveiled a new slogan -- "Pork: Be Inspired" -- and a new $11 million ad campaign that will launch this spring.

At G. Esposito & Sons Pork Store in Brooklyn, folks embraced pork's new slogan whole hog. "There's a lot of things to be inspired about," co-owner George Esposito told WalletPop after the National Pork Board made the announcement.

No one at the shop seemed sad to see "The Other White Meat" go. Good riddance, a customer squealed. 'The Other White Meat' is comparing it to chicken, right?" said Gabriel Biderman. "I'm glad to see pork have its own."