Is Target Cheaper Than Walmart? One Survey Says Yes
a market research firm, just released a report comparing a basket of goods bought at Target with an identical basket bought at Walmart. The findings were good news for Target customers, assuming they buy items on either a temporary price cut or limited-time-only sale, because the study found that Target is cheaper than Walmart.
Kantar began this semi-annual price comparison in 2009, and this is the fifth iteration. Among the key findings:
