Is Target Cheaper Than Walmart? One Survey Says Yes

Study finds Target cheaper than Walmart
Study finds Target cheaper than Walmart

Kantar Retail IQ,

a market research firm, just released a report comparing a basket of goods bought at Target with an identical basket bought at Walmart. The findings were good news for Target customers, assuming they buy items on either a temporary price cut or limited-time-only sale, because the study found that Target is cheaper than Walmart.

Kantar began this semi-annual price comparison in 2009, and this is the fifth iteration. Among the key findings: