What do job seekers and the 2011 Academy Award winner for Best Supporting Actress, Melissa Leo, have in common? The answer is a skill that some say is one of the essentials in getting your foot in the door.
Consider Leo's case: She was a nominee for her performance in 'The Fighter,' and had already won all the major awards leading up to the Big One. So what did she do? She took out advertisements in Hollywood trade magazines promoting herself. Her ads basically gave her name and the word, "Consider."
Now, what's wrong with that? Well, Oscar etiquette is that only studios take out ads -- not the actors themselves.