ScoreBig.com Aims to do for Event Tickets What Priceline Did for Hotels

With the average price of a seat at a professional sporting event at $50, taking a family of four to a hockey, basketball or other game can be an expensive outing and can quickly add up to $300 when food, drinks and transportation are added.

ScoreBig.com, a ticketing website based in Los Angeles, aims to lessen that cost -- at least the ticket part of it -- by selling tickets that it says are 10% to 70% off face value to customers who set the price they want to pay and then hope it's accepted. It works like Priceline.com, the popular travel site where shoppers name their price and then wait a few minutes to see if it was accepted.

"We as an industry have outpriced the casual fan," said Adam Kanner, CEO of ScoreBig, in an interview with WalletPop.