Sega goes social with Facebook games coming this month

The publisher behind Sonic the Hedgehog, Sega, is getting into the US social games business. While the company has worked on Japanese social games before like a Yakuza game, this marks the first time Sega will be going toe-to-toe with Zynga and Bitter Enemies Friends. Not to mention Sega was already on the lookout for American talent. Its line of Facebook and Hi5 games, Sega Play!, will begin by the end of Feb. with a localization of Sega Play! Baseball, Total Telecom reports.