When you are asked the most common -- and perhaps the toughest -- interview question, "Tell me about yourself," your answer can make or break you as a candidate. Usually job seekers will respond with their "30-second commercial," and then elaborate on their background.
Many people do poorly in their job search because they are too often focused on what they want in a job, including preferred industry, type of position, location, income, benefits, and work environment. Their "30-second commercial" is centered on this premise. The commercial describes the job seeker's career history and what they are looking for. Too often, this is in direct contrast to what employers are looking for.