iRenew Balance Bracelet Backs Off Health Claims, Group Says

Harvest Trading Group, the marketers of the iRenew balance bracelet, has promised to revamp its advertising and back away from claims that the new age bracelet can renew strength, provide energy and improve balance, said an industry group that keeps tabs on truth in TV and online advertising.

The marketer vowed to the Electronic Retailing Self-Regulation Program it would stop using balance demonstrations and qualify future claims to say the iRenew Bracelet "may promote" strength, balance and endurance.