The National Basketball Association (NBA) is looking to cash in where EA already has with its FIFA and Madden franchises. Thanks to San Francisco, Calif.-based developer Lionside, the NBA will release NBA Legend to Facebook this week, New York Times (NYT) reports. The game will serve as the next level in the organization's ongoing social media campaign. NBA Legend is expected to play similarly to existing sports games on Facebook: Players will create an NBA athlete, join a team and accumulate points through a career to increase their standing in the NBA. In other words, there won't be much hoops action here.