Valentine's Day Dilemma: Dating Service Complaints on the Rise

It's no fun being single on Valentine's Day, when everyone seems coupled up and completely, utterly, annoyingly in love. But don't let your self-bought bag of chocolate hearts turn into an empty bank account.

"People are willing to pay to find true love," said Tom Bartholomy, president of the Better Business Bureau in North Carolina. The amount people will spend on U.S. online dating services this year is nearly $1 billion, he says.

Complaints against dating services as a whole have been on the rise, particularly when people try to get out of online contracts.