Sprint Unveils First Dual-Touchscreen Smart Phone
In its press release Sprint said, "The easy-to-use device offers four modes of interaction:
- Single-Screen Mode with all the functionality of a single-display touchscreen smart phone;
- Simul-Task Mode with two of the phone's seven core apps running concurrently but independently on the device's dual displays;
- Optimized Mode with both displays supporting a single, optimized app with complementary functionality and enhanced usability;
- Tablet Mode with one application spread across both screens for a full 4.7-inch viewing area.
Sprint is left with a strategy that puts it in a hole. It must try to market products that consumers will like as much as the iPhone. The market is skeptical. The company's share price has suffered, and it has lost customers most quarters over the last two years. That process will probably not reverse itself -- even with the launch of products like the Echo.