Behind the Super Bowl: Catering to the Crazy Fans

Vendors selling snacks, popcorn and souvenirs are the staple of every sporting event, and the Super Bowl is certainly no exception. However, the Super Bowl attracts many high-powered corporations and businesses in addition to regular fans. Many of these fans attend the huge tailgate party that surrounds the arena in the hours before kickoff.

That provides an opportunity for not only the expected sporting event vendors to peddle their wares; but also, other small businesses have a chance to present their more specialized offerings at one of the biggest sports parties of the year.