Zynga Beijing manager says social games are a craft, not an art

Social games are not an art, according to Zynga Beijing general manager Andy Tian. And there it is straight from the omnipotent horse's mouth, folks. In an extensive interview with Gamasutra, Tian goes in detail explaining what drives games like FarmVille and CityVille and the relationship between metrics and creativity when creating these games. In short, metrics-based games work best on Facebook because, quite frankly, their audience is not gamers.