Planters' Super Bowl Strategy: Almond Giveaway and 'Alejandro'

Planters' Mr. Peanut ready for the Super Bowl
Planters' Mr. Peanut ready for the Super Bowl

In its marketing blitz for the Super Bowl, Planters is giving away the same product minutes before the game that it's spending millions to advertise on TV at nearly the same time.

At 6 p.m. Sunday on its Facebook page, the nut company will offer a coupon good for one free $3.49 package of its Flavor Grove Almonds. Meanwhile, its new 30-second spot featuring an almond matador named Alejandro will air on the pregame show. Kickoff for the Steelers and Packers is at 6:30 p.m.