Most Desired Brands by Gender: Women Are From Amazon, Men Are From Geico

If you are brand loyal to names like Amazon, Sony and Target you're not alone -- and more likely to be female than male. These three rank among the most desirable brands in the world for women, according to a new report ranking the top brands for men and woman, and there are some surprising names on the list.

The Most Desired U.S. Brands Report is the result of six years of study that classifies 240 U.S brands (and another 240 brands in Japan), based on a survey of 5,000 consumers. According to Buyology, the marketing group that conducted the survey, the brands reveal a lot about each brand's marketing strategies, and why we buy the brands we do.