Fiat Goes for No-Haggle Pricing

Fiat USA

, which is re-launching its brand in the U.S. this year after a 27-year absence, says that it is establishing a no-haggle sales experience at its dealerships.

According to Laura Soave, CEO of Fiat USA, "the price is the price." The first Fiat, the 500, is priced between $15,500 and $17,500. The cars go on sale this month starting at the company's Los Angeles dealership. The company will gradually open 130 Fiat "studios" across the country by the end of the year.