The Peacock Gets the Ax: NBC Unveils New Corporate Logo

Knock us over with a feather: NBC Universal is shooing away the peacock from its new corporate logo as Comcast Corp. takes over a majority stake -- 51% -- of the company, according to reports. But for any traditionalists who think the move is for the birds, the actual TV network NBC is keeping the iconic plumage in its branding.

Still, it's worth noting that the megamedia entity would see fit to ground one of the broadcast world's most endearing symbols. "NBC Universal," which previously had the 55-year-old peacock logo separating the two words, will now read "NBCUniversal" to reflect a "we-are-this-close" family vibe, a voiceover presentation told 25,000 NBC Universal employees in L.A. CEO Steve Burke said the peacock design was "too busy."