Look Out, Cupcake: 2011 Is the Year of the Pie
According to market research from the NPD Group, Americans ordered up 12 million more slices of pie at restaurants in 2010 than they did in 2009, while cake sales took a hit. Meanwhile, cupcakes experienced a sugar low (U.S. consumers surveyed said they ate 18% fewer cupcakes at home). Is the cupcake fad getting stale? Time to invest in pie tins?
