Dallas Ho! Super Bowl Rentals Go Crazy

Now that everyone knows who's playing in the Super Bowl, the rental market in Dallas/Fort Worth -- near the site of the big game, Cowboys Stadium in Arlington, Tex. -- is heating up bigtime. Websites featuring private homes for Super Bowl rentals saw an immediate spike in traffic right after Sunday's playoff games -- more than 6400 pageviews Sunday night, says Bob Hayes, co-owner of Phoenix-based SportsEventRentals.com. Same over at Florida-based Eventhomes.com, where owner Bill Richards saw a 100 percent spike in site views after Sunday, bringing his site shy of 100,000 pageviews.

"Traffic really increased with the playoffs," says Hayes.