Companies to Watch: Coca-Cola

Industry: Food and Beverage

Headquarters: Atlanta, Ga.

CEO: Muhtar Kent


Coke's business is built on a franchise model. The Coca-Cola Company manufactures concentrates that are sold to distributors, who then go on to bottle, package and sell the product to the markets they represent. This means that there are three major players that comprise Coca-Cola's business operations in the United States.