With employment opportunities exploding for technology and analysis positions, especially in the financial services sector, tech job seekers need to focus on their "personal branding" and emphasize their responsibilities, and not just their roles, as they begin to prepare to make a job move in 2011.
"Harris Allied. "They tend to focus more on their individual roles, project successes or the operational aspects of their last position rather than their responsibilities toward contributing to the larger organization."oneself -- or personal branding -- is generally not a strong suit for many technology professionals serving the financial services industry because they enter the job market so infrequently," said Kathy Harris, managing director at
She adds, "Instead, they need to correlate their skills with the concrete value those skills can add to an organization as a whole and bring those accomplishments to light during the search process."